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Our Brightling team is a diverse combination of former chief communications executives, agency leaders, specialized consultants, and experts across such areas as impact consulting, reputation management, crisis communications, CSR, executive coaching, thought leadership, campaign and corporate narrative development, earned media, and digital storytelling. 

We choose only to work with the brightest in the market, and create bespoke teams for each client. Pairing requirements with hand-picked talent is the best suited protocol for driving success. 

Brightling senior consultants enthusiastically engage in hands-on work rather than directing. Therefore, clients receive work product executed by years of lessons learned.



Founder + CEO

Brad is the strategist and pioneer of people-first transformation. He builds profitable, socially-responsible brands to maximize positive impact on the world. He's also a genuinely good guy.


As the former celebrated CEO of Porter Novelli, Brad has a long history of creating purpose-driven mission, vision and values that inspire employees to change the world and create greater potential for themselves, the business and its customers. Because that's genuinely the way he sees the universe -- an opportunity for engagement and improvement. He transformed the global company from a generalist PR firm into an award-winning global purpose communications consultancy, so Brad is able to share best practices learned firsthand.

Brad has received a long list of awards for which he credits the talented practitioners who always seem to surround him. From PR Week Best Purpose Agency to PR News Best CSR Agency, from PR Week Best Place to Work to CR Magazine CEO of the Year, Brad is no stranger to accolades and recognition for his bold and transparent approach.


Driving purpose and growth, Brad delivers record profits by enabling people to achieve greatness through empathy, imagination and engagement. They are the qualities that drive him personally and make him a trustworthy partner. 


A early champion of diversity and inclusion, Brad embeds diversity principles and practices into all leadership, talent, business and philanthropic initiatives to foster creativity and inclusivity. It's a founding tenant of Brightling, and one that he credits with broadening his worldview and critical thought foundation.

Brad holds numerous board roles, including Board President of the Global Impact Relations Network, Executive Committee Member & Former President of the Board of Trustees of the University of Georgia Grady College, Board of Trust Member of the LAGRANT Foundation and additional roles with Junior Achievement of Georgia, PR Council, Center for the Visually Impaired, and Jack & Jill Late Stage Cancer Foundation.

Brad grew up in the suburbs of Chicago and relocated to Atlanta after graduating from Indiana University. He and his wife, Nicole, and their two daughters, two dogs, and two cats now share their time between Atlanta and New York City. No matter how far he travels, he will always remain an avid Bears and Blackhawks fan.

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